TIE’s mission is to promote the right of every child to play safely and securely and to promote fair practices and fair legislation, allowing responsible toy companies to continue to grow.
TIE’s work is centred around six values which its members are fully committed to:
- Prioritising the safety of the toys we produce;
- Ethical manufacturing;
- Tailoring our marketing to respect children’s sensitivities and advertising responsibly;
- Reducing or eliminating barriers to trade;
- Respecting intellectual property rights in their broadest sense;
- Encouraging environmental sustainability.