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Information on the Sector

Fact and fiction: Myths and misleading statements about toy safety

Misleading statements and fiction about toy safety are often communicated to the general public. The public must have access to the facts, so that they can make informed decisions about purchasing safe toys for their children. We want to debunk common toy safety myths and provide the public with the facts. To know more read […]

SMEs in the European Toy Sector

Over 99% of the almost 5,000 toy companies in Europe are SMEs, which play a key role in Europe’s economic fabric, particularly in rural areas where most toy companies are located. Approximately 88% of these companies are micro enterprises with less than 10 employees. In the light of these numbers, SMEs’ interests are at the […]

TIE Commitment to Responsible Advertising

Our commitment to responsible advertising. We are proud to design products that help children get the most out of play time.  Our toys can help children learn about themselves, others and the world around them, help them to develop new skills and are a key part of growing up. Like other sectors, we use advertising […]