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Studies and reports

A history of play and toys

Toys are an important ingredient of play and are therefore invaluable for children’s physical, mental, social and emotional development. Although play differs from culture to culture and generation to generation, it is clearly an instinctive, essential part of growing up. Anthropologists have found evidence of toys dating as far back as there is a record […]

SMEs in the European Toy Sector

Over 99% of the almost 5,000 toy companies in Europe are SMEs, which play a key role in Europe’s economic fabric, particularly in rural areas where most toy companies are located. Approximately 88% of these companies are micro enterprises with less than 10 employees. In the light of these numbers, SMEs’ interests are at the […]

The Importance of Play Report

Dr David Whitebread, from the University of Cambridge, carried out a literature review on behalf of TIE about the value of children’s play, including a series of policy recommendations. The full report can be downloaded through this link.