Our priorities
Toy Safety: Our Number One Priority
The most important issue for TIE is that children are safe when they play with their toys. Not only this, but our industry and our members’ credibility and reputation depend on this commitment, which is why toy safety is our number one priority.
Taking our Responsibility Seriously
Our responsibility as a sector goes beyond our commitment to making safe toys to cover such issues like fair competition, communicating responsibly with children and their families as well as sustainable innovation.
Toys: the Tools of Play
Playing is universal. Play is a fundamental right and essential to a child’s personal development. TIE and its members are acutely aware of the importance of play, and actively work to champion this awareness with European and national policymakers.
Key facts
5,000
companies99%
of companies in sector are SMEs222,000
jobs in EU€16.5
billion sales in 20156%
growth in 2015Figures on employment come from an independent study carried out on behalf of TIE. 2015 market data comes from the NPD Group.
Learn more about the toy sector