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Toy Industries of Europe

The voice of the reputable toy manufacturers in Europe

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Our priorities

Toy Safety: Our Number One Priority

The most important issue for TIE is that children are safe when they play with their toys. Not only this, but our industry and our members’ credibility and reputation depend on this commitment, which is why toy safety is our number one priority.

Taking our Responsibility Seriously

Our responsibility as a sector goes beyond our commitment to making safe toys to cover such issues like fair competition, communicating responsibly with children and their families as well as sustainable innovation.

Toys: the Tools of Play

Playing is universal. Play is a fundamental right and essential to a child’s personal development. TIE and its members are acutely aware of the importance of play, and actively work to champion this awareness with European and national policymakers.

Key facts

of companies in sector are SMEs
jobs in EU
billion sales in 2015
growth in 2015

Figures on employment come from an independent study carried out on behalf of TIE. 2015 market data comes from the NPD Group.

Learn more about the toy sector