Toy Industries of Europe (TIE) is the voice of reputable toy manufacturers in the EU. We engage with EU policy stakeholders to promote the right of every child to play safely and securely. We also advocate fair practices and fair legislation, allowing responsible toy companies to continue to grow.
We champion the value of play and the importance of toys in helping children develop and grow.
In 2019 we launched the Play for Change Awards to recognise and celebrate toy companies who innovate in sustainability, diversity & inclusion and life skills.