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Fighting the Fakes on World Anti-Counterfeiting Day 2018

Today marks World Anti-Counterfeiting Day. Fake and copy-cat toys are not only a challenge for the reputable toy sector, but can endanger children’s safety. In the fight against counterfeiters, strong, smart and effective market surveillance is essential. It protects companies who play by the rules and keeps fake toys away from playtime. The EU toy […]

TIE Tells ECHA the (not so Secret) Recipe for Safe Toys

Toy Industries of Europe (TIE) Director-General Catherine van Reeth highlighted the importance of smart market surveillance and enforcement in the European Chemical Agency’s (ECHA) May newsletter. The article discussed why smart, and effective market surveillance and enforcement was required to deal with rogue traders and help create an equal playing ground for legitimate companies. It […]

Effective Market Surveillance Keeps Unsafe Toys out of Children’s Hands

The 2017 Rapid Alert System results are an important reminder of how effective market surveillance helps to make sure toys in the EU are safe for children to play with. Reputable companies take great care to build safety into their toys. They invest time and resources into making sure that their toys comply with the […]

The Business Behind the Magic of Play

Play is about imagining the possibilities. It’s about creating and exploring, succeeding and failing and, above all, it’s about having fun! Play is the lens through which children experience their world and has a proven positive impact on children’s development, health and well-being. Everybody knows that children can, and will, play with almost anything. However, […]

Vulnerability of Toys to Counterfeiting Highlighted in Joint OECD/EUIPO Study

Toys were identified as a sector that is particularly vulnerable to counterfeiting in the first joint report of the EU intellectual property office (EUIPO) and the OECD. The study was released at the IP Enforcement Summit, which took place in Berlin in June 2017. It found China to be the main producing economy of fake […]

Strong Market Surveillance Helps Children Play Safe

Brussels: Effective and well enforced market surveillance is key to catching companies who don’t play by the rules. The publication of the 2016 Rapid Alert System Statistics by the European Commission highlights the importance of an effective and well enforced market surveillance system to catch disreputable companies who avoid implementing the rules. The reputable toy […]

TIE Supports Effort Against Counterfeits Online

Stakeholders came together to pledge their support for stronger enforcement of intellectual property rights (IPR) during the European Commission’s IPR Enforcement Conference this week. TIE, along with other EU trade associations, internet platforms and brand owners, signed a renewed Memorandum of Understanding (MoU) with the aim of building an online shopping experience for consumers that […]

AGM Appoints New Board Members

TIE is excited to announce its new Executive Board following its 2016 Assembly General Meeting last week. David Allmark (Mattel) was elected as Chairman and is supported by Henrik Sjögrens (LEGO), Vice-Chairman, and Foye Pascoe (Hasbro), TIE’s new Treasurer. Albert Vallejo (formerly of the TIE Secretariat) joined the Board as a representative of Mattel and […]

Effective Market Surveillance helps Children Play Safe

The need for effective and well enforced market surveillance to help ensure that toys on the EU market are safe is highlighted by the 2015 statistics for the EU’s rapid alert system for non-food dangerous products (RAPEX), published today by the Commission.TIE and its members welcome the role that RAPEX plays in making sure that […]

OHIM Report Highlights High Cost of Counterfeit Toys

Over €2.3 billion per year are lost in the EU as a result of fake toys and games, according to a report published by the Office for Harmonization in the Internal Market (OHIM) today. The direct impact for the toy industry itself is considerable, at a cost of €1.4 billion, and an estimated loss of […]

Video: Safety First – Top Tips for Toys

        At TIE, we believe that every child has the right to play and that toys are an important part of this experience. To make play as fun as possible, our members put safety first when it comes to the toys they produce. But there are also some simple safety tips that […]