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Tips for buying safe toys online

With Christmas fast approaching, many people are turning to online marketplaces to do their shopping for the holiday season. These platforms are very convenient to use, and offer a great choice of products. However, if you are buying toys, don’t forget that online marketplaces are not required to screen third-party sellers before allowing them to […]

Play’s place in the economy of wellbeing

Today, ministers responsible for employment, social affairs, health and consumer policy from across the EU met to discuss the Economy of Wellbeing. The idea is that, if you put citizen’s wellbeing at the centre of policy and decision making, and make sure people enjoy their fundamental rights and reach their full potential, then the economy […]

Standards help bring children’s favourite characters to life

Today’s World Standards Day reminds us how important standards are for TIE’s members.  For reputable toy manufacturers, safety will always be the top priority and we need standards as practical tools to help us deliver on that promise of safety. Standardisation guides the range of tests that toys are put through to make sure they […]

EU customs officials seize almost 3.8 million fake toys in 2018

Toys accounted for 14% of goods detained by EU customs officials, the second largest category behind cigarettes. Nearly 3.8 million potentially dangerous fake toys were seized in 2018. With a retail value of almost 26 million euros, EU customs officials prevented criminal toy producers from profiting off of counterfeit toys. The amount of toys seized […]

Play – setting up children to #BeActive for life event

As an official partner of the European Commission’s European Week of Sport, Toy Industries of Europe (TIE) is putting play in the spotlight with a round table discussion to talk about play’s role in setting children up to #beactive for life. In the face of the EU’s worsening inactivity crisis, it is vital to get […]

New Rules Mean More Tools to Keep Unsafe Toys out of Children’s Hands

As the voice of reputable toy manufactures, TIE welcomes the adoption of the new Regulation on Compliance and Enforcement by the European Parliament today. The agreement can help to prevent the sale of unsafe toys by dishonest operators and, in doing so, protect children throughout the EU. The development reinforces the EU’s strong toy safety […]

Smyths Joins the TIE Family

Toy Industries of Europe (TIE) is delighted to welcome Smyths as our newest affiliate member. The reputable brand joins 31 other responsible manufacturers, national associations and affiliates that make up TIE’s membership. Smyths Toys is an Irish toy manufacturer and international retail chain with stores in Ireland, the United Kingdom, Germany, Austria and Switzerland. The […]

Illegal Toy Traders Top EU Alert System

Dishonest operators are putting children at risk and damaging the reputation of responsible companies In 2018, toys from illegal traders were once again the product that appeared most often on Safety Gate – the EU-wide alert system for dangerous goods, according to the annual report published today. They represented 30 percent of all products flagged […]

TIE Board welcomes Sanjay Luthra as new Chair

We are pleased to announce that Sanjay Luthra (Mattel) was appointed as the new Chairman of the TIE Board at its meeting on 5 March. Sanjay, who is Managing Director for Europe, Middle East and Africa at Mattel, has a wealth of experience in the sector, having worked in several global positions for the company […]

Small Parcels Behind One in Five Fake Toy Seizures in OECD Area

With many consumers looking for bargains or trying to get hold of the year’s must-have but sold-out toy, Christmas can be an especially profitable time of year for counterfeiters. When it comes to putting fake goods on the market, a recent study by the OECD reports that sea containers remain the most popular way of […]