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New Rules Mean More Tools to Keep Unsafe Toys out of Children’s Hands

As the voice of reputable toy manufactures, TIE welcomes the adoption of the new Regulation on Compliance and Enforcement by the European Parliament today. The agreement can help to prevent the sale of unsafe toys by dishonest operators and, in doing so, protect children throughout the EU. The development reinforces the EU’s strong toy safety […]

Smyths Joins the TIE Family

Toy Industries of Europe (TIE) is delighted to welcome Smyths as our newest affiliate member. The reputable brand joins 31 other responsible manufacturers, national associations and affiliates that make up TIE’s membership. Smyths Toys is an Irish toy manufacturer and international retail chain with stores in Ireland, the United Kingdom, Germany, Austria and Switzerland. The […]

Illegal Toy Traders Top EU Alert System

Dishonest operators are putting children at risk and damaging the reputation of responsible companies In 2018, toys from illegal traders were once again the product that appeared most often on Safety Gate – the EU-wide alert system for dangerous goods, according to the annual report published today. They represented 30 percent of all products flagged […]

TIE Board welcomes Sanjay Luthra as new Chair

We are pleased to announce that Sanjay Luthra (Mattel) was appointed as the new Chairman of the TIE Board at its meeting on 5 March. Sanjay, who is Managing Director for Europe, Middle East and Africa at Mattel, has a wealth of experience in the sector, having worked in several global positions for the company […]

Small Parcels Behind One in Five Fake Toy Seizures in OECD Area

With many consumers looking for bargains or trying to get hold of the year’s must-have but sold-out toy, Christmas can be an especially profitable time of year for counterfeiters. When it comes to putting fake goods on the market, a recent study by the OECD reports that sea containers remain the most popular way of […]

New Campaign #Mercilesjouets Launched by FJP

The French Federation of Toy and Childcare Industries (FJP) has launched a brand-new campaign this week to celebrate the endless dreams and opportunities that are opened by giving a toy to a child. The campaign, #mercilesjouet (or #thankstothetoys), is a reminder that giving a toy as a gift is so much more than giving ‘just’ […]

Over €21 million in Fake Toys Seized at EU Border in 2017

Almost 3.5 million fake toys were seized by EU customs officials in 2017. The retail value of the seizures would have amounted to over 21 million Euros if the potentially dangerous fake toys had reached the streets. As well as putting children at risk, this would have had a damaging impact on the sale of […]

Response to media coverage on the safety of squishy toys

As the voice of reputable toy manufacturers in the EU, we take any questions raised about toy safety seriously and make sure that the sector responds effectively when needed. There have been some recent media reports that the authorities have banned squishy toys in Denmark. This is incorrect. Concerns were raised by the Danish authorities […]