PRESS RELEASE Illegal Traders Top EU Alert System Damaging the Reputation of Responsible Toy Companies Today’s publication of the EU Safety Gate Report shows children’s safety is being put at risk by unsafe and fake toys bought from illegal traders The report echoes the findings of TIE’s June 2020 report “EU Toy Safety : the […]
Now’s the time for the toy industry to come together By Sanjay Luthra, Chairman, Toy Industries of Europe I believe the toy industry is entering a new era of collaboration as retailers, suppliers and manufacturers search for solutions to the challenges posed by the COVID-19 pandemic. We’re heading towards the sales peak of Christmas with […]
A few months ago, TIE and our national toy associations bought almost 200 toys on four well-known e-commerce websites. For our test exercise we bought toys from third party sellers on those online marketplaces in seven EU countries. The toys purchased were non-branded or brands not commonly recognised in the EU. We then checked all […]
PRESS RELEASE EU Toy Safety: Toy Industry calls for EU rules to enforce online marketplaces to weed out illegal traders New report from Toy Industries of Europe shows that in a test exercise 97% of toys bought online from third-party sellers were non-compliant with EU law and 76% of those safety-tested were deemed dangerous for […]
Check out these short films showing the dangers of toys we bought online from unreputable sellers : Toy Gun Talking Donkey Rattle Sea Lions Wooden Bear
The toy industry in Europe has seen its own unique challenges and successes due to the covid-19 pandemic. Our Chair Sanjay Luthra (Mattel) gets the views of a range of senior industry figures, asking them what we can learn from this recent experience in order to face the future. Find out more in our video […]
By Sanjay Luthra, Chairman of Toy Industries Europe and MD EMEA Mattel From drive-in collection to fast-tracked shopping, the toy industry is working out how to attract customers back as and when stores are allowed to reopen. Traditional bricks-and-mortar retailers have suffered during lockdown, and the toy industry has been no exception. Gary Grant is […]
A new weekly update of an overview of covid-related measures relevant to the toy sector is now available on the members’ area here.
Antony Kirrane from ICE Compliance on the effect of covid-19 and the safety of toys sold in the EU A lot has been written about the possible impact of covid-19 on toy sales and on manufacturers and retailers. But the toy ecosystem is broader than that. As toy safety is always Toy Industries of Europe’s […]
Registration for the first ever Play For Change Awards closed last week with an impressive number of entries, despite the difficult circumstances toy manufacturers are having to deal with these days. We are now eagerly waiting for all the samples to arrive, so that they can pass a toy safety assessment and check of IP […]
New information on measures from customs authorities is now available on our members area. You will find the Overview of Exceptional Measures by National Customs Authorities, and the Revised European Commission Guidance on Customs issues related to the COVID-19 emergency. The revised European Commission Guidance document contains information on the following topics: E-commerce – Empowerment […]
Child development expert Dr Amanda Gummer has spent 20 years analysing the toys, games and activities that truly make a difference to how children engage with the world. Dr Gummer is a judge in the Future Skills category at this year’s Play for Change Awards, organised by Toy Industries of Europe. We asked her about […]