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Thirty Years of Supporting Safe Play

1991 was an exceptional year: The Cold War ended, Disney’s first Beauty and the Beast film was released and the World Wide Web was created. But, the most exciting development surely has to be the foundations being laid for the birth of Toy Industries of Europe (TIE)! Laying the Foundations Thirty years ago, toy makers […]

Entries at the Ready for the 2021 Play for Change Awards

The second annual Play for Change Awards are now open for entries from toy makers going the extra mile to help children and improve society The call for entries is open from 31 March and 19 May Companies can submit entries in the categories of Sustainability, Empowerment and Future skills This year, a Covid-19 Special […]

The Importance of Play in the EU Strategy on the Rights of the Child

Next week, EU Commissioners will vote on a new EU Strategy on the Rights of the Child. The Strategy will be a clear demonstration of the EU’s commitment to protecting and promoting children’s rights and helping children develop to their full potential. The Strategy will support the UN Sustainable Development Goals (SDGs) and vulnerable groups, […]

Safety Gate Results Show More Measures Needed to Stop Illegal Traders

Illegal traders are putting children’s safety at risk Toys from illegal – often untraceable – traders top EU’s alert system for dangerous products Dishonest operators are ignoring the EU’s strict toy safety rules putting children at risk and damaging responsible competition 10% of toys notified in 2020 resulted from toy sector’s own investigations into the […]

We are hiring a Communications Intern!

Are you a confident communicator who knows their Twitter from their TikTok? Are you looking to gain professional experience in EU communications? Can you translate technical policy information into language anyone can understand? Do you have the ability to think on your feet and respond quickly to new developments? Most importantly, have you got a […]

TIE media statement: Proposal for a Digital Services Act

The Commission’s proposal for a Digital Services Act (DSA) is a first step towards a more robust framework for online marketplaces, according to TIE. The future rules for online marketplaces need to go much further in closing the loopholes that allow online marketplaces to give third party sellers unfettered access to EU consumers It is […]

Tips for buying safe toys online

Christmas preparations are likely to be a bit different this year. With many physical toy shops closed, and shoppers often preferring to avoid the crowds, many parents will be shopping online for gifts this year. This will mean shopping early to make sure everything is delivered on time. It will also mean paying extra care […]

Toys: as essential as ever for children and families this Christmas

A word from Sanjay Luthra, TIE Chairman Toys have a long and joyful association with Christmas. It is unsurprisingly the sector’s busiest sales period. In some countries, up to 60% of purchases are made in the final three months of the year. That’s why, as measures to fight Covid 19 tighten up again across Europe, […]

TIE Statement – European Parliament Vote on the Digital Services Act

TIE – Toy Industries of Europe  – welcomes the call from MEPs for the Digital Services Act (DSA) to close loopholes that allow unsafe toys to be sold on online marketplaces. With the Toy Safety Directive, the EU has one of the best instruments to ensure that toys legally placed on the market are safe […]