By supporting safe, creative, and accessible play, you help children learn, grow, and thrive. Every decision you make—from policies to investments—can open doors for more joyful play in children’s lives.
Anyone who remembers the joy of play would want every child to experience it too.
Play is more than fun — it’s how children learn, grow, understand, and make sense of the world. It builds essential cognitive, social, and emotional skills they’ll carry for life. Through play, children learn to create, collaborate, and persevere.
Policymakers have the power to make this possible. With well-thought-out policies and safe, sustainable, and affordable toys, we can ensure every child across Europe has the chance to play.
Be the decision-maker who champions play and shapes brighter futures.