Toy Industries of Europe (TIE) is pleased to announce the finalists for the 6th edition of the Play for Change Awards. This year, eleven entries have been shortlisted across three categories — Diversity & Inclusion, Sustainability, and Life Skills.
A jury of independent experts, chaired by industry leader John Baulch, selected the finalists in each category. Each of the eleven entries will receive an award in their respective category, but the distinction of Gold, Silver, or Bronze will only be revealed at the ceremony on 18 November in Brussels.
The finalists are:
🌱 SUSTAINABILITY
- Planet Ocean – The Clean-up Memo I Denkriesen
- Playmobil Junior I PLAYMOBIL
- Matchbox Moving Parts I Mattel
- Mud Kitchen I Smoby Toys
💡 LIFE SKILLS
- Bionic Robotic Arm I KOSMOS
- Allies in Play I Miniland
- Campfire Chatmallows™ I Learning Resources
- Cooper™ the STEM Robot I Learning Resources
🤝 DIVERSITY & INCLUSION
- Create your Own Personalised Doll I Miniland
- Building Inclusive Play – Supporting Fans and Colleagues with Non-visible Disabilities, Conditions and Sensory Needs I The LEGO Group
- Blind Barbie Fashionista Doll I Mattel
The Play for Change Awards highlight how the toy industry can contribute to positive social change and support children’s development through play. The 2025 edition once again brought together a wide variety of ideas and initiatives from companies working to make a difference.
Congratulations to all the finalists — and thank you to everyone who submitted their inspiring projects!

