Trends in Toy Packaging

“Trends in Toy Packaging, Challenges & Opportunities” was the topic of TIE’s Playmakers’ Conversation in 2022.

Two experts in consumer product packaging – Xavier Lesauvage, Senior Partner at SDLI innovation agency and Àlex Brossa Enrique who leads the Packaging Cluster in Barcelona – were the star speakers of the session. They presented the findings of their study on “Packaging as an experience: trends to connect with the families and kids audience”.

Their presentation is available here: PlayMakers’ Conversation – 12.05.2022