New EU Safety Gate report: Toy Industries of Europe wants EU to better target dishonest toy traders that ignore safety rules

With dishonest toy traders continuing to flout current EU safety rules, only reputable toymakers will bear the brunt of the stricter new Toy Safety Regulation The 2023 EU Safety Gate report which flags dangerous products sold in the EU, puts toys in second place behind cosmetics.  467 notifications were made about toys, down from 511…

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European Parliament Plenary Vote on Toy Safety Regulation: EP’s vote to ban safe toys is bad news for children and reputable toymakers alike

Brussels, March 13 2024. Following today’s European Parliament plenary vote on the proposed Toy Safety Regulation, Toy Industries of Europe (TIE) is very worried about unintended consequences of the vote. Some of the mandatory requirements can simply not be put into practice. By asking for the impossible, the Parliament is giving a huge free hand…

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95% of toys bought from new online platform break EU safety rules

Toy Industries of Europe (TIE) bought 19 toys from online marketplace TEMU. None of the toys fully complied with EU legislation and 18 posed a real safety risk for children The shopping exercise follows TIE’s large scale online-shopping initiative across several marketplaces in 2020 where results were equally concerning TIE calls on law makers and…

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TIE position on IMCO Committee vote Toy Safety Regulation

Today, the European Parliament’s Internal Market & Consumer Protection Committee (IMCO) adopted a report on the new EU Toy Safety Regulation. Toy Industries of Europe (TIE) has studied the outcome of the IMCO Committee vote on the new Toy Safety Regulation with interest and is relieved to find that the Committee has made some changes…

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TIE joins industry call for realistic solutions for transport packaging reuse

TIE together with 17 other industry associations call on European policymakers to agree on realistic solutions for transport packaging. Such packaging plays an important role in ensuring toys reach children in good condition. The reuse of transport packaging should not compromise product quality or consumer safety. Any measures should take into account the real impact…

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European Parliament Environment Committee votes to ban some safe toys

We regret the outcome of today’s vote in the European Parliament’s Environment Committee (ENVI). While no doubt well-intended, several of the amendments voted through will make it impossible for reputable toymakers to place safe toys on the market. Perfectly safe balloons, colouring pencils and sturdy trampolines are in danger of disappearing. The result of the…

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Toys of tomorrow: the challenging sustainability path

child hugging a tree

Working in the toy industry is a privilege I have enjoyed now for two decades. Every day I count myself lucky to be a part of this fun, innovative, and resilient sector. There is real fulfilment in knowing you are part of bringing kids joy and development opportunities. Our care for our consumers does not…

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Toy industry has mixed feelings on proposed toy safety review

The European Commission today published a review of the Toy Safety Directive. Toy Industries of Europe (TIE) sees the revision as a big opportunity but also a challenge to ensure that toys remain safe while still being fun for children and affordable for their families. The current EU Toy Safety Directive (TSD), a safety bible…

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Strong enforcement protects children against unsafe toys

International authorities seized more than 19 million counterfeit toys worth about €79 million during law enforcement operation LUDUS III. The operation was coordinated by Europol and ran between October 2022 and the end of February 2023 when the demand for toys was at its peak. Catherine Van Reeth, TIE’s Director General, said, “We can only…

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