Back to homepage
Back to homepage


Strong Market Surveillance Helps Children Play Safe

Brussels: Effective and well enforced market surveillance is key to catching companies who don’t play by the rules. The publication of the 2016 Rapid Alert System Statistics by the European Commission highlights the importance of an effective and well enforced market surveillance system to catch disreputable companies who avoid implementing the rules. The reputable toy […]

TIE Supports Effort Against Counterfeits Online

Stakeholders came together to pledge their support for stronger enforcement of intellectual property rights (IPR) during the European Commission’s IPR Enforcement Conference this week. TIE, along with other EU trade associations, internet platforms and brand owners, signed a renewed Memorandum of Understanding (MoU) with the aim of building an online shopping experience for consumers that […]

AGM Appoints New Board Members

TIE is excited to announce its new Executive Board following its 2016 Assembly General Meeting last week. David Allmark (Mattel) was elected as Chairman and is supported by Henrik Sjögrens (LEGO), Vice-Chairman, and Foye Pascoe (Hasbro), TIE’s new Treasurer. Albert Vallejo (formerly of the TIE Secretariat) joined the Board as a representative of Mattel and […]

Effective Market Surveillance helps Children Play Safe

The need for effective and well enforced market surveillance to help ensure that toys on the EU market are safe is highlighted by the 2015 statistics for the EU’s rapid alert system for non-food dangerous products (RAPEX), published today by the Commission.TIE and its members welcome the role that RAPEX plays in making sure that […]

OHIM Report Highlights High Cost of Counterfeit Toys

Over €2.3 billion per year are lost in the EU as a result of fake toys and games, according to a report published by the Office for Harmonization in the Internal Market (OHIM) today. The direct impact for the toy industry itself is considerable, at a cost of €1.4 billion, and an estimated loss of […]

Video: Safety First – Top Tips for Toys

  At TIE, we believe that every child has the right to play and that toys are an important part of this experience. To make play as fun as possible, our members put safety first when it comes to the toys they produce. But there are also some simple safety tips that can help when […]

€24 million Fake Toys Seized in 2014

Over three million counterfeit toys were detained for suspected intellectual property rights (IPR) infringements by EU customs officials over the course of 2014. The toys, which accounted for 10% of all articles detained at the EU’s external borders, would have had a retail value of €24,435,972 had they been real, according to a report published […]

Same Rules Required for German Market Says ECJ

Toy Industries of Europe (TIE) welcomes the final judgement of the General Court of the European Union (ECJ) confirming that the Toy Safety Directive 2009/48/EC guarantees the safety of toys in the EU. In the final judgement issued today, the ECJ rejects the German government’s request to maintain old limits for certain substances in its […]

RAPEX Continues to Stop Substandard Toys Reaching Kids’ Hands

The European Union’s (EU) rapid alert system for dangerous consumer products (RAPEX) stopped numerous substandard toys from reaching European children last year, according to European Commission statistics released today. Toy Industries of Europe (TIE) and its members believe that RAPEX plays an important role in guaranteeing product safety. Effective market surveillance and enforcement are vital […]

Record high for Toy Sales in 2014

Toy sales in the sector’s five largest European markets (France, Germany, Italy, Spain and the UK) grew by 4% in 2014, according to market research company the NPD Group. Toy Industries of Europe’s (TIE) Director General, Catherine Van Reeth, noted that this outcome was particularly exciting considering it comes after a flat performance was recorded […]

TIE Supports Children’s Play this Christmas

Toy Industries of Europe (TIE) has teamed up with UNICEF this Christmas to provide disadvantaged children with play materials in order to allow them to experience the fun, benefits and magic of play. UNICEF’s Early Childhood Development Kits target children under six years old who represent the highest percentage of those affected by today’s emergencies, […]