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World Play Day: Celebrating the Power of Play in the Pandemic

This World Play Day, we want to take a moment to reflect on how the magic and power of play has helped children deal with the COVID-19 crisis over the last twelve months. A child turning four in 2021 will have spent one quarter of their lives under some form of confinement measures. Like children […]

Goodbye to a true children’s superhero

We were saddened to hear that Dr David Whitebread has recently passed away. He was an inspirational and passionate advocate for children and the serious importance of play in their lives. We had the privilege of collaborating with David on several occasions, most recently as a member of the jury of the Play for Change […]

Thirty Years of Supporting Safe Play

1991 was an exceptional year: The Cold War ended, Disney’s first Beauty and the Beast film was released and the World Wide Web was created. But, the most exciting development surely has to be the foundations being laid for the birth of Toy Industries of Europe (TIE)! Laying the Foundations Thirty years ago, toy makers […]

Entries at the Ready for the 2021 Play for Change Awards

The second annual Play for Change Awards are now open for entries from toy makers going the extra mile to help children and improve society The call for entries is open from 31 March and 19 May Companies can submit entries in the categories of Sustainability, Empowerment and Future skills This year, a Covid-19 Special […]

The Importance of Play in the EU Strategy on the Rights of the Child

Next week, EU Commissioners will vote on a new EU Strategy on the Rights of the Child. The Strategy will be a clear demonstration of the EU’s commitment to protecting and promoting children’s rights and helping children develop to their full potential. The Strategy will support the UN Sustainable Development Goals (SDGs) and vulnerable groups, […]

Safety Gate Results Show More Measures Needed to Stop Illegal Traders

Illegal traders are putting children’s safety at risk Toys from illegal – often untraceable – traders top EU’s alert system for dangerous products Dishonest operators are ignoring the EU’s strict toy safety rules putting children at risk and damaging responsible competition 10% of toys notified in 2020 resulted from toy sector’s own investigations into the […]

We are hiring a Communications Intern!

Are you a confident communicator who knows their Twitter from their TikTok? Are you looking to gain professional experience in EU communications? Can you translate technical policy information into language anyone can understand? Do you have the ability to think on your feet and respond quickly to new developments? Most importantly, have you got a […]