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TIE Board welcomes Sanjay Luthra as new Chair

We are pleased to announce that Sanjay Luthra (Mattel) was appointed as the new Chairman of the TIE Board at its meeting on 5 March. Sanjay, who is Managing Director for Europe, Middle East and Africa at Mattel, has a wealth of experience in the sector, having worked in several global positions for the company […]

Small Parcels Behind One in Five Fake Toy Seizures in OECD Area

With many consumers looking for bargains or trying to get hold of the year’s must-have but sold-out toy, Christmas can be an especially profitable time of year for counterfeiters. When it comes to putting fake goods on the market, a recent study by the OECD reports that sea containers remain the most popular way of […]

New Campaign #Mercilesjouets Launched by FJP

The French Federation of Toy and Childcare Industries (FJP) has launched a brand-new campaign this week to celebrate the endless dreams and opportunities that are opened by giving a toy to a child. The campaign, #mercilesjouet (or #thankstothetoys), is a reminder that giving a toy as a gift is so much more than giving ‘just’ […]

Over €21 million in Fake Toys Seized at EU Border in 2017

Almost 3.5 million fake toys were seized by EU customs officials in 2017. The retail value of the seizures would have amounted to over 21 million Euros if the potentially dangerous fake toys had reached the streets. As well as putting children at risk, this would have had a damaging impact on the sale of […]

Response to media coverage on the safety of squishy toys

As the voice of reputable toy manufacturers in the EU, we take any questions raised about toy safety seriously and make sure that the sector responds effectively when needed. There have been some recent media reports that the authorities have banned squishy toys in Denmark. This is incorrect. Concerns were raised by the Danish authorities […]

Creating Safe Spaces for Youth to Play

International Youth Day acknowledges the challenges faced by young people around the world, and the need to provide them with “safe spaces” where they can flourish and grow. These “safe spaces” are vital for development and wellbeing, covering both physical spaces, and the digital environment. In them, young people can safely and healthily engage with […]

Happy SME Day to the Toy Sector’s Smaller Manufacturers

Today, on World SME Day, we want to give a shout-out to all the small businesses involved in bringing play to children across the EU! Small and medium sized companies are a big part of the reputable toy sector. Over 5000 small toy companies are indirectly members of TIE; SMEs represent 99% of toy manufacturers […]