PRESS RELEASE EU Toy Safety: Toy Industry calls for EU rules to enforce online marketplaces to weed out illegal traders New report from Toy Industries of Europe shows that in a test exercise 97% of toys bought online from third-party sellers were non-compliant with EU law and 76% of those safety-tested were deemed dangerous for […]
Check out these short films showing the dangers of toys we bought online from unreputable sellers : Toy Gun Talking Donkey Rattle Sea Lions Wooden Bear
The toy industry in Europe has seen its own unique challenges and successes due to the covid-19 pandemic. Our Chair Sanjay Luthra (Mattel) gets the views of a range of senior industry figures, asking them what we can learn from this recent experience in order to face the future. Find out more in our video […]
By Sanjay Luthra, Chairman of Toy Industries Europe and MD EMEA Mattel From drive-in collection to fast-tracked shopping, the toy industry is working out how to attract customers back as and when stores are allowed to reopen. Traditional bricks-and-mortar retailers have suffered during lockdown, and the toy industry has been no exception. Gary Grant is […]
Antony Kirrane from ICE Compliance on the effect of covid-19 and the safety of toys sold in the EU A lot has been written about the possible impact of covid-19 on toy sales and on manufacturers and retailers. But the toy ecosystem is broader than that. As toy safety is always Toy Industries of Europe’s […]
Registration for the first ever Play For Change Awards closed last week with an impressive number of entries, despite the difficult circumstances toy manufacturers are having to deal with these days. We are now eagerly waiting for all the samples to arrive, so that they can pass a toy safety assessment and check of IP […]
New information on measures from customs authorities is now available on our members area. You will find the Overview of Exceptional Measures by National Customs Authorities, and the Revised European Commission Guidance on Customs issues related to the COVID-19 emergency. The revised European Commission Guidance document contains information on the following topics: E-commerce – Empowerment […]
Child development expert Dr Amanda Gummer has spent 20 years analysing the toys, games and activities that truly make a difference to how children engage with the world. Dr Gummer is a judge in the Future Skills category at this year’s Play for Change Awards, organised by Toy Industries of Europe. We asked her about […]
Sanjay Luthra Chairman of Toy Industries Europe and MD EMEA Mattel Despite the uncertainties we currently face in the world around us, one of the things I am sure of is the continued importance of play in children’s lives. Play is an essential part of daily life for children – and often adults – during […]
The TIE Play for Change Awards are now open for entries! Toy makers, are you going the extra mile to protect the planet, encourage kids’ respect for one another or invest in the skills they need to help them succeed in the future? Are you a player for positive change? Share your vision with us […]
Why toys should lead the way in making the world a better place by Sanjay Luthra, Chairman of the Toy Industries of Europe and MD EMEA Mattel.
TIE’s first Play for Change Awards will celebrate toy makers that improve the future for children and the planet.