Back to homepage
Back to homepage


Toy Makers, enter TIE’s Play for Change Awards today

The TIE Play for Change Awards are now open for entries! Toy makers, are you going the extra mile to protect the planet, encourage kids’ respect for one another or invest in the skills they need to help them succeed in the future?  Are you a player for positive change?  Share your vision with us […]

We’re looking for an intern

Are you looking to gain professional experience in EU policy making? Can you communicate engagingly with a wide range of audiences on subjects covering everything from technical toy safety standards to the importance of play? Do you have the ability to think on your feet and respond quickly to challenging developments? Do you know your […]

A new deal for standardisation

A new deal for standardisation Harmonised standards help make sure toys sold in the single market are safe for children to play with and there is a level playing field for business across the EU. That’s why TIE has signed a joint industry statement calling on the EU Commission to ensure a well-run system that […]

The magic of play

Making sure the EU’s 80 million children can (safely) enjoy the magic of play is at the heart of everything TIE and its members do. As studies show, regular play is vital for children’s development, health and wellbeing. Through play children learn the skills needed to navigate the adult world. For kids themselves, the best […]

Tips for buying safe toys online

With Christmas fast approaching, many people are turning to online marketplaces to do their shopping for the holiday season. These platforms are very convenient to use, and offer a great choice of products. However, if you are buying toys, don’t forget that online marketplaces are not required to screen third-party sellers before allowing them to […]

Play’s place in the economy of wellbeing

Today, ministers responsible for employment, social affairs, health and consumer policy from across the EU met to discuss the Economy of Wellbeing. The idea is that, if you put citizen’s wellbeing at the centre of policy and decision making, and make sure people enjoy their fundamental rights and reach their full potential, then the economy […]

Standards help bring children’s favourite characters to life

Today’s World Standards Day reminds us how important standards are for TIE’s members.  For reputable toy manufacturers, safety will always be the top priority and we need standards as practical tools to help us deliver on that promise of safety. Standardisation guides the range of tests that toys are put through to make sure they […]

EU customs officials seize almost 3.8 million fake toys in 2018

Toys accounted for 14% of goods detained by EU customs officials, the second largest category behind cigarettes. Nearly 3.8 million potentially dangerous fake toys were seized in 2018. With a retail value of almost 26 million euros, EU customs officials prevented criminal toy producers from profiting off of counterfeit toys. The amount of toys seized […]

Play – setting up children to #BeActive for life event

As an official partner of the European Commission’s European Week of Sport, Toy Industries of Europe (TIE) is putting play in the spotlight with a round table discussion to talk about play’s role in setting children up to #beactive for life. In the face of the EU’s worsening inactivity crisis, it is vital to get […]