Toy Industries of Europe (TIE) is pleased to open entries for the sixth edition of the Play for Change Awards which recognise toymakers who drive positive societal change through play.
Building on five successful years, the Awards have evolved into a benchmark for excellence in purpose-driven toy development and impactful initiatives. The increasing quality and diversity of entries underscore the industry’s commitment to creating products and programs that not only entertain but also empower, educate, and inspire.
Submissions are open until 24 June 2025. Toymakers of all sizes are invited to enter products or initiatives launched on the European market between 1 January 2024 and 30 April 2025.
The Awards recognise excellence in three categories:
- Sustainability: Honouring efforts to reduce environmental impact, from eco-friendly materials to sustainable processes, or initiatives that inspire children to become stewards of the planet.
- Life Skills: Celebrating toys and initiatives that equip children with essential skills for the 21st century, such as emotional resilience, critical thinking, or coding.
- Diversity & Inclusion: Recognising toys and initiatives that foster inclusion and representation across gender, race, status, religion, and ability, creating an inclusive play environment where every child feels seen and valued.
Catherine Van Reeth, Director General of TIE, said, “As we enter the sixth year of the Play for Change Awards, it’s inspiring to witness the evolution and growth of our industry’s commitment to meaningful play. Each year, the creativity and dedication of toymakers in addressing societal challenges through play continue to impress. We look forward to celebrating these contributions and encouraging further innovation that benefits children and society as a whole.”
Winners will be announced during TIE’s Autumn Celebration which will be held in Brussels in November 2025.
More information on how to enter is available on playforchangeawards.eu.
