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A new deal for standardisation

A new deal for standardisation Harmonised standards help make sure toys sold in the single market are safe for children to play with and there is a level playing field for business across the EU. That’s why TIE has signed a joint industry statement calling on the EU Commission to ensure a well-run system that […]

The magic of play

Making sure the EU’s 80 million children can (safely) enjoy the magic of play is at the heart of everything TIE and its members do. As studies show, regular play is vital for children’s development, health and wellbeing. Through play children learn the skills needed to navigate the adult world. For kids themselves, the best […]

Tips for buying safe toys online

With Christmas fast approaching, many people are turning to online marketplaces to do their shopping for the holiday season. These platforms are very convenient to use, and offer a great choice of products. However, if you are buying toys, don’t forget that online marketplaces are not required to screen third-party sellers before allowing them to […]

Play’s place in the economy of wellbeing

Today, ministers responsible for employment, social affairs, health and consumer policy from across the EU met to discuss the Economy of Wellbeing. The idea is that, if you put citizen’s wellbeing at the centre of policy and decision making, and make sure people enjoy their fundamental rights and reach their full potential, then the economy […]

Standards help bring children’s favourite characters to life

Today’s World Standards Day reminds us how important standards are for TIE’s members.  For reputable toy manufacturers, safety will always be the top priority and we need standards as practical tools to help us deliver on that promise of safety. Standardisation guides the range of tests that toys are put through to make sure they […]

EU customs officials seize almost 3.8 million fake toys in 2018

Toys accounted for 14% of goods detained by EU customs officials, the second largest category behind cigarettes. Nearly 3.8 million potentially dangerous fake toys were seized in 2018. With a retail value of almost 26 million euros, EU customs officials prevented criminal toy producers from profiting off of counterfeit toys. The amount of toys seized […]

Play – setting up children to #BeActive for life event

As an official partner of the European Commission’s European Week of Sport, Toy Industries of Europe (TIE) is putting play in the spotlight with a round table discussion to talk about play’s role in setting children up to #beactive for life. In the face of the EU’s worsening inactivity crisis, it is vital to get […]

New Rules Mean More Tools to Keep Unsafe Toys out of Children’s Hands

As the voice of reputable toy manufactures, TIE welcomes the adoption of the new Regulation on Compliance and Enforcement by the European Parliament today. The agreement can help to prevent the sale of unsafe toys by dishonest operators and, in doing so, protect children throughout the EU. The development reinforces the EU’s strong toy safety […]

Smyths Joins the TIE Family

Toy Industries of Europe (TIE) is delighted to welcome Smyths as our newest affiliate member. The reputable brand joins 31 other responsible manufacturers, national associations and affiliates that make up TIE’s membership. Smyths Toys is an Irish toy manufacturer and international retail chain with stores in Ireland, the United Kingdom, Germany, Austria and Switzerland. The […]