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What next for the toy industry in Europe post-covid?

The toy industry in Europe has seen its own unique challenges and successes due to the covid-19 pandemic. Our Chair Sanjay Luthra (Mattel) gets the views of a range of senior industry figures, asking them what we can learn from this recent experience in order to face the future. Find out more in our video […]

Toy retailers will survive the pandemic. Here’s how:

By Sanjay Luthra, Chairman of Toy Industries Europe and MD EMEA Mattel From drive-in collection to fast-tracked shopping, the toy industry is working out how to attract customers back as and when stores are allowed to reopen. Traditional bricks-and-mortar retailers have suffered during lockdown, and the toy industry has been no exception. Gary Grant is […]

COVID-19: What effect on toy safety (consultants)?

Antony Kirrane from ICE Compliance on the effect of covid-19 and the safety of toys sold in the EU A lot has been written about the possible impact of covid-19 on toy sales and on manufacturers and retailers. But the toy ecosystem is broader than that. As toy safety is always Toy Industries of Europe’s […]

A Flying Start for the Play For Change Awards!

Registration for the first ever Play For Change Awards closed last week with an impressive number of entries, despite the difficult circumstances toy manufacturers are having to deal with these days. We are now eagerly waiting for all the samples to arrive, so that they can pass a toy safety assessment and check of IP […]

COVID-19: Updated information on customs procedures

New information on measures from customs authorities is now available on our members area. You will find the Overview of Exceptional Measures by National Customs Authorities, and the Revised European Commission Guidance on Customs issues related to the COVID-19 emergency. The revised European Commission Guidance document contains information on the following topics: E-commerce – Empowerment […]

The Power of Play

Sanjay Luthra Chairman of Toy Industries Europe and MD EMEA Mattel Despite the uncertainties we currently face in the world around us, one of the things I am sure of is the continued importance of play in children’s lives. Play is an essential part of daily life for children – and often adults – during […]

Toy Makers, enter TIE’s Play for Change Awards today

The TIE Play for Change Awards are now open for entries! Toy makers, are you going the extra mile to protect the planet, encourage kids’ respect for one another or invest in the skills they need to help them succeed in the future?  Are you a player for positive change?  Share your vision with us […]

A new deal for standardisation

A new deal for standardisation Harmonised standards help make sure toys sold in the single market are safe for children to play with and there is a level playing field for business across the EU. That’s why TIE has signed a joint industry statement calling on the EU Commission to ensure a well-run system that […]

The magic of play

Making sure the EU’s 80 million children can (safely) enjoy the magic of play is at the heart of everything TIE and its members do. As studies show, regular play is vital for children’s development, health and wellbeing. Through play children learn the skills needed to navigate the adult world. For kids themselves, the best […]